Tuscadero Is Back as a Jeep Factory Paint Color By Popular Demand
Everyone's excited for the return of the audacious Tuscadero Pink as a factory color for the Wrangler after a 2-year hiatus.
The Vibrant Return
Stellantis' off-road icon, the Jeep Wrangler, is set to turn heads once again with the revival of the Tuscadero paint option for the 2024 model year. After a two-year hiatus, this bold magenta hue promises to add a custom touch straight from the factory. Despite its striking appearance, Jeep insists it's not simply "pink," adding a unique flair to the Wrangler lineup.
A History of Popularity
Initially debuting in 2021, Tuscadero garnered significant demand, with approximately 30,000 orders for Wranglers sporting this chromatic magenta. Now available for the 2024 Wrangler models, including Sport, Sport S, Willys, Rubicon, Rubicon X, and Rubicon 392, Tuscadero enthusiasts will need to invest an additional $895 on top of the MSRP. (Well worth it, am I right?)
Limited Edition Exclusivity
The Tuscadero option is not the only fun choice for Wrangler buyers in 2024. Jeep offers an array of eye-catching colors, including Firecracker Red, Hydro Blue, and the new Anvil shade. Additionally, limited-edition colors like Gobi, Gecko, Chief, and Nacho add further customization possibilities for Wrangler enthusiasts.
Expanding Customization Horizons
Beyond paint options, Jeep enthusiasts can look forward to further customization opportunities. Jeep Performance Parts, operating almost independently within Stellantis, hints at even more customer-inspired modifications. With the Wrangler's legacy deeply intertwined with owner customization, these upcoming options promise to elevate off-road adventures to new heights.
Looking Ahead
As the 2024 Wrangler lineup brings back Tuscadero and hints at further customization possibilities, it's clear that Jeep remains committed to satisfying the diverse tastes of its loyal fan base. Whether cruising through city streets or tackling rugged trails, the iconic Wrangler continues to capture hearts with its blend of style, capability, and now, a splash of vibrant color.
