Because life is too short to buy boring cars. That said, there are other non boring cars. For me though I can't think of anything else so different. The world is becoming more and more the same everywhere you look, the Wrangler bucks that trend for now. Either you like that or don't.

 

MY Jeep accurately reflects how I blend or actually don't blend in with the masses of anonymous vehicles on the road. There are very few FUN and affordable vehicles left like the JK especially with the 6spd MT. My DD is unique as is my everyday carry as is my BB phone as is my outlook in life or at work. My Jeep complements me. And the Jeep WAVE makes it feel real each and everyday