300 over invoice. $32k w/ tax, tags and all the little things.

Just saw a Rubi Unlimited listed for $35k at a local dealer! Both tops, myGig, tow, Power package, Auto... basically everything.

 

'07 2 dr X 24s Automatic and Hardtop $22,400

 

I paid $29,600 for a loaded silver Sahara Unlimited, full electronics w/ Sirius radio mp3, 18" wheels, soft top, four door, and get ready for this.....a locking gas cap. The Sahara was $3200 more....none of which had $5000 mark-ups as many dealers in So Cal are doing. Dealer was Tuttle Click in Tustin, Cal. Salesman was Zeke!

 

08 Unlimited 4x4 24S, Power Package, Dual tops $25,632.

Misqouted on price, but they stood by it.

 

Bought used, 988 miles on odo at time of purchase. 07 unlimited X, 23 C, tow, 4.10, locking diff and sway discon, hard top, auto trans, black appearance pkg, black exterior (MSRP - $27,140) paid $22,600 at carmax in socal. whaa hooo.

 

08 2dr Rubicon soft top for 27,200 out the door

 

I paid 28,400 2 door rubicon 8 speed every option except mygig which wasn't available back in January.

 

i'm terrible when it comes to negotiating. i always end up paying more than what the car is worth. I basically paid the "what others are paying" at Edmunds.com's website.

 

Ordered a 4 door X with plenty of options Sept 14. Dealer is charging me invoice.

 

Paid 34k even for Black Rubi 4dr with power, tow, dual top, auto, 6cd. $460 under sticker. Only one available the way I wanted it within 100 miles and the dealers know this so not much room to negotiate. Plus I didn't have to wait for an order so jumped on it.