mycoke

Friends and family pricing= FFP. Many dealers give it to you anyway. You can also get it by purchasing a 3rd membership at Tread Lightly and they'll send you an Affiliate Reward (AR) code.

JKZinger

Always find the dealer cost and work up from that, and not very far up!

Might be tough on a '12 right now though!

mycoke

Finding the actual dealer cost can be tricky. Might he easier to start with invoice (not actually the dealer's cost) and work 1 to 2% below that. Varies by dealer. One in my area wanted more than MSRP on 2011's back in July while another dealer down the road was giving everyone the FFP on 2011 and 2012 orders!

SolarJKStar

41K+ for Wrangler. Un-f**king-real.

mycoke

When you're starting with a Rubicon Unlimited and adding nav, leather, auto trans, etc. etc. it adds up fast!

Basic 2dr sport is still around 20.