SEMA 2018: Wrangler Wins 9th Consecutive ‘4×4/SUV of the Year’ Award
Jeep’s flagship vehicle remains the only one to earn the trophy since the 2010 launch of the SEMA Awards
For the ninth consecutive year, Jeep Wrangler is celebrating “4×4/SUV of the Year” honors at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, following announcement of the 2018 award winners at the SEMA Vehicle Reveal event held outside of the Las Vegas Convention Center on Monday evening, Oct. 29.
The Jeep Wrangler remains the only passenger vehicle to earn the trophy since the 2010 launch of the SEMA Awards. The Jeep Wrangler earned its customization crown in recognition as the most accessory-friendly vehicle in its class, as voted on by exhibitors.
“The Jeep Wrangler continues to lead the way in the customization world following the Mopar brand’s introduction late last year of more than 200 Jeep Performance Parts and accessories,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA – North America. “When it comes to personalization, Jeep Wrangler is a star of our portfolio and it just keeps getting hotter.”
This is SEMA’s only definitive original equipment manufacturer (OEM) award ceremony, shining a light on the hottest vehicles that showcase and launch aftermarket parts.
“Once again, the Jeep Wrangler is voted as a favorite from the aftermarket community, with more exhibitors choosing the Jeep Wrangler as the SEMA ‘4×4/SUV of the Year,’” said Chris Kersting, SEMA President and CEO, in a recent press statement. “Whether drivers are accessorizing the Jeep for off-roading or for everyday driving, there are outstanding options available for Jeep owners.”
The Mopar brand’s 15,345-square-foot display at the show, scheduled for Oct. 30 – Nov. 2, will feature customized versions of the SEMA award winner and finalists, including four Jeep vehicles transformed with Jeep Performance Parts and accessories.