Jeep Hacking Incident Seemingly a Thing of the Past

Maybe all those worries of a world being taken over by mad hackers shouldn’t really concern us after all. Well, at least when it comes to the world of Jeeps.

That certainly would explain a recent survey that found that only one in four people could remember that infamous incident last year when hackers Charlie Miller and Chris Valasek took control of a Cherokee.

The survey, conducted by Kelley Blue Book, found that only about 25 percent of respondents surveyed about the July incident involving the Jeep even remember it, even though it resulted in a recall of 1.4 million vehicles. That’s quite the contrast to a survey done by Kelley Blue Book a few days after the Jeep hacking hit the news, which found that 72 percent of respondents knew about the incident.

According to Wired, KBB analyst Karl Brauer chalks the findings up to a case of “recall fatigue” rather than a declining fear of hackers, which is also one of my personal theories on why so few remember the ordeal.

“There are so many headlines relating to automobiles that it creates a river of negative car information,” said Brauer. “It leads to a certain amount of purposeful apathy and ignorance of the circumstances.”

That very well could be the case. But it also could be that there’s just too much to love about Jeep to let one hacking incident affect the overall image of such a great, longstanding American brand.

Chime in with your thoughts on the forum. >>

Via [Wired]