Is the $75k Wrangler Rubicon 392 Worth the Sum of Its Parts?
Many balk at the cost of the $75k Wrangler Rubicon 392, but at least one Jeep fan believes that it’s worth that kind of money.
Jeep’s decision to sell a V8-powered Wranger was one that was met with resounding cheers from enthusiasts who had pined for such a vehicle for years. Seriously, who’s going to say this is a bad idea, especially as we’re seemingly on the cusp of ditching ICE-powered vehicles for electrification? But when Jeep released pricing for the Wrangler Rubicon 392, it caused more than a few to question whether or not a Wrangler is worth $75,000.
That is, obviously, a lot of money. More than it takes to purchase a mid-engine C8 Corvette, among many other high-value vehicles. Not that the Wrangler Rubicon 392 isn’t a great vehicle on its own accord, but many still cling to the days when these things were affordable off-roaders. Popularity, high demand, and increasing content have changed all of that, of course.
After getting their hands on a Wrangler Rubicon 392 for a review recently, Torque News was having the same problem justifying the fact that their tester had a sticker price north of $78k. Regardless, people are still lining up to buy one, as they do for Wranglers in general. But there is a bit of a justification for paying this much money for a 392, and it’s the fact that, well, people spend a lot of money modifying their Jeeps regardless.
Torque News uses an example of a friend that owns a Wrangler and is in the process of installing a huge box of aftermarket parts on it. Many of these upgraded parts are of the same ilk that the 392 already comes with, and the friend didn’t bat an eye at the cost of the V8-powered rig. “Hemi V8, lift, the wheels, suspension, front camera, detachable sway bars, special seats, Sky One-Touch roof, yup. Makes sense,” he said.
Thus, for those that want a Wrangler with all the goodies already installed on it from the factory, perhaps the Wrangler Rubicon 392 makes sense. However, we still have a hard time believing that the people who buy one will leave it as-is. After all, this is the Wrangler we’re talking about – a vehicle that no owner can seem to resist modifying in at least some way, shape, or form.
Photos: Jeep
Join the JK-Forums now!
